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Mobile Continues to Beat Projections and Disrupt Ad Spend

By 2020 mobile media could account for the most ad spend in the U.S....

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The Bots Have It: Ad Fraud and Premium Pubs

Leveraging bot traffic is organized crime in the digital age....

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IAB Releases New Ad Viewability Tactics for Publishers

Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability....

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Programmatic Advertising Accounts for More than Half of All Digital Spending...

Up 43% in just two years....

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Facebook Changes Its Branded Content Policy

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines....

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How New York Media Balances Print and Digital

A Q&A with Larry Burstein, publisher of New York Magazine....

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NewFront Review: Time Inc.

A multiplatform slate includes an OTT channel and VR initiative....

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Winner’s Circle: GQ and Tiffany & Co. Team Up for “A New York Minute”

A custom program blazes a new trail for GQ and its luxury partners....

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Study Reveals Magazines Are Worth the Ad Spend

Magazines reportedly deliver a return $3.94 for every dollar spent....

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HGTV Magazine to Increase Rate Base Again

This marks the seventh increase since its 2012 launch....

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