Mobile Continues to Beat Projections and Disrupt Ad Spend
By 2020 mobile media could account for the most ad spend in the U.S....
View ArticleThe Bots Have It: Ad Fraud and Premium Pubs
Leveraging bot traffic is organized crime in the digital age....
View ArticleIAB Releases New Ad Viewability Tactics for Publishers
Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability....
View ArticleProgrammatic Advertising Accounts for More than Half of All Digital Spending...
Up 43% in just two years....
View ArticleFacebook Changes Its Branded Content Policy
Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines....
View ArticleHow New York Media Balances Print and Digital
A Q&A with Larry Burstein, publisher of New York Magazine....
View ArticleNewFront Review: Time Inc.
A multiplatform slate includes an OTT channel and VR initiative....
View ArticleWinner’s Circle: GQ and Tiffany & Co. Team Up for “A New York Minute”
A custom program blazes a new trail for GQ and its luxury partners....
View ArticleStudy Reveals Magazines Are Worth the Ad Spend
Magazines reportedly deliver a return $3.94 for every dollar spent....
View ArticleHGTV Magazine to Increase Rate Base Again
This marks the seventh increase since its 2012 launch....
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